Ultracor is a Los Angeles-based activewear brand focused on creating refined, performance-driven athletic wear for women. With patented-engineering and elevated design, the brand sought an online experience that was consistent with their merchandising at exclusive, high-end brick-and-mortar stores. Our task was to engage the high-fashion consumer: women choosing to invest in quality clothing and brands they can rely on.
My role in this project was to build the mobile layouts that were based off of the desktop version of the website. I worked with the creative director in ensuring each screen of the website was accurately represented and was responsive when translated to mobile.
Agency: REAKT