To help shoppers better understand the value of Maytag’s premier refrigerator lineup, I designed a mobile-first experience triggered via NFC and QR code in retail stores. The app allowed users to quickly compare Maytag models against competitors, dive deep into product features, and interact with motion-enhanced visuals.
I led the UX strategy and interface design, working closely with developers to ensure seamless handoff and on-device testing. I also built branded UI animations to highlight feature benefits in a clear and engaging way—bringing static product details to life through motion.
