I worked with the marketing team at Sears Holdings to create a new key visual for DieHard that would be used as a website header across desktop and mobile applications. My role in this project was leading the art direction and execution of the visual from ideation to completion.
DieHard was looking to refresh the look of their brand, going from a more traditional gold to a more vibrant and energetic blue feel. As part of this new look, I was tasked in coming up with a key visual that would excite new and old customers about the brand relaunch.
Taking inspiration from the lifestyle photography of who DieHard customers were, I focused the visual on the activities that powered a DieHard lifestyle. This collage-style visual would also allow for flexibility in future products and endeavors and could be interchanged seasonally from summer to winter.
Client: Sears Holdings
Final Layout
Old Layout
Concept Sketch
