Craftsman Club is the brand’s long-running enthusiast platform—a hub for tool lovers, project inspiration, and social connection. I helped lead the redesign of the experience, giving it a modern, utility-first facelift while staying true to the Craftsman spirit.
My contributions included rethinking the UX architecture, designing a modular system that could flex across use cases, and creating a full responsive UI for both mobile and desktop. I also developed custom iconography and UI components to support a cleaner, more intuitive user experience. The result: a refreshed digital platform that feels as durable and practical as the tools themselves.
